AdWords Account Structure: Executive Chef
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Added: June 15, 2009 Views: 64 Ratings: 0
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Added: June 15, 2009 (More info)
Executive Chef was suffering from a low clickthrough rate (CTR), so they reorganized their ad groups...
Added: May 13, 2009 (Less info)
Executive Chef was suffering from a low clickthrough rate (CTR), so they reorganized their ad groups and keywords so that they had more relevant ads. After this optimization, their clicks increased by 126% and their CTR increased by 140%.
 
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